Developed and executed SEO strategies to improve organic search rankings and drive traffic by conducting keyword research and competitor analysis to identify new opportunities. Optimized website structure, meta tags, headers, URLs, and other on-page SEO elements while enhancing technical SEO aspects such as site speed, mobile-friendliness, and structured data. Performed content optimization for blogs, landing pages, and website copy, and implemented link-building strategies and outreach campaigns to acquire high-quality backlinks. Monitored and analyzed SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, staying updated with search engine algorithms and industry best practices. Collaborated with content writers, developers, and marketing teams to implement SEO recommendations and conducted comprehensive SEO audits to suggest improvements for better website ranking and user experience.

Executed on-page and off-page SEO strategies to improve website rankings and drive organic traffic, while creating, managing, and optimizing Meta Ads (Facebook, Instagram) for lead generation and brand awareness. Developed and implemented social media content calendars to ensure consistent engagement across platforms, and produced marketing content including blog posts, emails, and graphics. Analyzed campaign performance to provide actionable insights for continuous improvement and stayed updated with the latest digital marketing trends and best practices to ensure effective execution.

Prepared and executed comprehensive System Test Plans and Test Cases to validate software functionality, deriving, reviewing, and executing detailed Test Scenarios and Test Cases based on functional requirements. Utilized Microsoft Excel for bug tracking and reporting, ensuring clear communication with the development team. Performed various types of testing, including Smoke, Integration, System, and User Acceptance Testing (UAT), to ensure application stability and usability. Conducted Functional Testing on Web Platforms across Android and iOS devices for mobile responsiveness and performance. Carried out GUI, Usability, Functional, and Non-Functional Testing to validate design consistency and application behavior. Participated actively in Functional, Sanity, Smoke, and Regression Testing to ensure thorough quality coverage. Generated and maintained the Requirement Traceability Matrix (RTM) for mapping test cases to business requirements, ensuring complete coverage. Performed Manual End-to-End Testing of applications to simulate real-world user scenarios and executed Cross-Browser Testing to verify application functionality across various browsers and devices.